hans.gerwitz.com

Push, schmush

It seems a foregone conclusion that RSS marketing is poised to take off. I remain a bit skeptical about the uptake rate of Joe User to a brand new "not browsing, not email" medium.

Nonetheless, I believe it's inevitable. Some fun approaches are surfacing, but perhaps more important are the more mundane applications that will introduce feeds to new audiences.

So, as the current email-dominated marketing industry gives up trying to elbow spammers aside and embraces "pull" marketing, FeedBurner is uniquely positioned to grow by leaps and bounds. They only need to recognize the value they can provide to marketers-as-publishers rather than by selling space within other publishers' feeds before the email push vendors get there and add feed management to their portfolios.