hans.gerwitz

Sébastien Paquet blogged some lessons from Jared Spool. Besides pointing out that “above the fold” is not as show-​​stoppingly critical as some believe (but still important, see the “Iceberg effect”), he artic­u­lates an important concept in HCI. Users are seeking a desti­nation (either action or infor­mation) and it keeps them happy to reward their clicks with clues that they are getting closer. I’ve always used terms like “rein­forcing the clickhunt,” but I think I’ll adopt his metaphor of increasing “scent.”