This morning’s ad:tech keynote was by Hunter Hastings, of EMM Group.
Hunter is very professor-like, and a bit too preachy. The two points of his presentation are compelling:
Engagement as the new measure of success
Metric-driven processes oriented marketing
Left unanswered, though, is how affordable and accurate engagement metrics might be collected. His call for an industry […]
Henry Copeland (BlogAds) observation: “staid Midwestern brands” seem to have an easier time adopting podcasts than blogging… it’s easier to broadcast than dialogue. I agree, except I don’t think this is a uniquely Midwestern experience.
Jared Spool was the only presenter that knows how to present.
Susan Chiu from Octanti reminds me of the grad students […]
Avenue A | Razorfish hosted a lunch panel (“Disruptive Technology for Fun and Profit”) with some of their own big brains and a Google rep to discuss all the “new” stuff, especially social media. Might not have had much for me to learn, but it was refreshing to finally hear from someone who gets […]
I attended this session to see Robert X. Cringely speak. His self-introduction came across as so much self-aggrandizing, but it’s likely he has no name recognition with the audience so some credibility-fishing is called for.
Disappointingly, he had little to say about the proclaimed subject matter, but rather sought to introduce us to a history […]
So, here I am at ad:tech. We came in late to the keynote, but got to watch the second half of a dry, read-from-notes tour of one agency’s “multicultural” promotions. It was littered with meaningless results numbers, and punctuated with a slide touting the success a major campaign that primarily cited impressions.
Aren’t impressions […]
The MINI Card is pure genius. Enter your VIN or choose your setup manually and they’ll print your credit card with a Cooper in your personal configuration. From the old films project through today, BMW continues to impress with innovative marketing ideas, executed well.
George W. Knox, director of the National Gang Crime Research Center, said he has trained hundreds of police officials in how to cull intelligence on gang membership, rivalries, territory and lingo from these Web pages.
“In order to understand any subculture, be it al Qaeda, witches, devil worshippers or gangs, you have to be able to […]
Welcome James Noggle to the world. At 8.9 lbs, he appears to be off to quite a healthy start.
Plazes has promoted their new version, essentially going from 1.0beta to 2.0beta. It’s very “Web 2.0” in design (except the corners are sharp) and it doesn’t look like anything has changed from the private pre-beta test. The new interface is much easier to understand, with simplified user and place profiles.
