Build your card

Mini card configurator
The MINI Card is pure genius. Enter your VIN or choose your setup manually and they’ll print your credit card with a Cooper in your personal configuration. From the old films project through today, BMW continues to impress with innovative marketing ideas, executed well.

This entry was written by Hans, posted on July 10, 2006 at 3:39 pm, filed under asides, marketing and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

4 Comments

  1. Jenny
    Posted July 13, 2006 at 10:06 pm | Permalink
    Yeah…except they aren’t so fun when you own one, especially after it gets a couple years old…we have a broken down M3 in the garage that costs us about $400/month in maitenance…that’s more than my NEW car monthly payment!
  2. Hans
    Posted July 16, 2006 at 4:03 pm | Permalink
    Really? Kristan’s Mini Cooper has been wonderful, but is still quite young. I’ve several neighbors and knew a few drivers in the SCCA with M3s, 5-series, and 7-series that rave about how trouble-free they’ve been.
  3. Kurt
    Posted July 24, 2006 at 1:31 pm | Permalink
    wouldn’t photos of your family be a logical step in the print your card memetrain?
  4. Hans
    Posted July 24, 2006 at 3:58 pm | Permalink
    A logical step unless you’re trying to build a brand relationship, sure.

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