The World Series has made me, at least temporarily, into a baseball fan. Thanks to the generosity of my friend and employer, we got to experience game 4 last night 4 rows from the field. It wasn’t my first World Series game, but it was Kristan’s, and her excitement (and Jason’s, and that […]
Monthly Archives: October 2006
Plastic grass
October 25, 2006 – 11:29 am
A grassroots blog to provide highlights of the Consumer Engagement Conference and developments in the advertising industry’s Engagement Initiative. This blog is led by Nielsen Buzzmetrics and supported by the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA).
-Nielsen BuzzMetrics Mouthpiece Newsletter, Issue 4 (emphasis mine)
You keep using that word. I […]
One analyst’s take on Google
October 23, 2006 – 8:16 am
“Way to move the internet forward, jackass.”
Free, natural feedback
October 16, 2006 – 7:59 pm
If Michele Miller recognized that monitoring social media is a great “naturalistic observation” complement to traditional “laboratory” consumer research approaches, then she’d probably read here that I noticed that missing in her article on the death of focus groups.
Social Turing tests
October 13, 2006 – 10:11 pm
Attorneys in New York and Austin picked up my notes jury duty and sent dozens of their readers this way to review them. Then the defense attorney tracked me down at work just to ask a few questions about the case as routine followup.
So, I’m going to continue my newfound career in jury consulting […]
