A grassroots blog to provide highlights of the Consumer Engagement Conference and developments in the advertising industry's Engagement Initiative. This blog is led by Nielsen Buzzmetrics and supported by the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA).
-Nielsen BuzzMetrics Mouthpiece Newsletter, Issue 4 (emphasis mine)
You keep using that word. I do not think it means what you think it means. -Inigo Montoya