If Michele Miller recognized that monitoring social media is a great “naturalistic observation” complement to traditional “laboratory” consumer research approaches, then she’d probably read here that I noticed that missing in her article on the death of focus groups.
Yearly Archives: 2006
Social Turing tests
October 13, 2006 – 10:11 pm
Attorneys in New York and Austin picked up my notes jury duty and sent dozens of their readers this way to review them. Then the defense attorney tracked me down at work just to ask a few questions about the case as routine followup.
So, I’m going to continue my newfound career in jury consulting […]
RTFM
September 26, 2006 – 7:59 pm
I just unpacked my new high-falutin’ clock radio (with has an awesome user interface) and inexplicably paged through the manual, where I happened upon this:
CONNECTING THE FM ANTENNA WIRE
The FM antenna comes pre-attached. If the antenna is disconnected, follow these steps to reconnect it:
Push the “F” connector plug on the end of the antenna wire […]
Seppuku 2.0
September 25, 2006 – 9:04 pm
Sprout Commerce has figured out how to commit suicide in the Web 2.0 ecosystem.
Immediately after Pete Cashmore’s glowing review in April I began using MyPickList to manage my wishlists, rather than using the “buy” tag in del.icio.us as I had before (and limiting myself to items that have records on Amazon.com is so Web 1.0).
Imagine […]
Juror 842
September 25, 2006 – 8:27 pm
Last week I spent Monday through Wednesday performing my civic duty as a juror in a civil trial. A few observations follow, skip down the most entertaining one.
At least two of the dullest crayons in our box barely had the cognitive capacity to determine where on the block the courthouse is. If I’m […]
iToldYouSo
September 13, 2006 – 8:32 am
Apple has pre-announced their TV-integration product, tentatively named iTV.
This is exactly what I’ve predicted the long-rumored “Asteroid” product to be. Since Apple embraced video on the iPod it’s been a simple conclusion that Airport Express and Front Row would end up in a targeted device. Lately I wondered if they were going to […]
Meat-based web services
August 25, 2006 – 3:25 pm
Amazon’s Mechanical Turk is one of the most interesting new business models this year. The concept of a task-completion marketplace is not too innovative, but their model of qualifications and exposure of web services certainly piques my interest. Only time will tell if they can fill their chessboard with enough Schlumbergers to keep […]
Hoobellatoo - Experiential Auction
August 17, 2006 – 2:31 pm
Hoobellatoo’s “Experiential Auction”: best. fundraiser. ever.
(via Steve Fitzpatrick Smith)
How Marketing Will Save Itself
July 25, 2006 – 12:27 pm
This morning’s ad:tech keynote was by Hunter Hastings, of EMM Group.
Hunter is very professor-like, and a bit too preachy. The two points of his presentation are compelling:
Engagement as the new measure of success
Metric-driven processes oriented marketing
Left unanswered, though, is how affordable and accurate engagement metrics might be collected. His call for an industry […]
ad:tech Monday wrap-up
July 24, 2006 – 5:41 pm
Henry Copeland (BlogAds) observation: “staid Midwestern brands” seem to have an easier time adopting podcasts than blogging… it’s easier to broadcast than dialogue. I agree, except I don’t think this is a uniquely Midwestern experience.
Jared Spool was the only presenter that knows how to present.
Susan Chiu from Octanti reminds me of the grad students […]
