hans.gerwitz

…are not important.

I’m giddy over how closely this matches the mythical device of my imag­i­nation, and disap­pointed it will require Cingular.

But why should you care?

The net is awash with blovi­ating and armchair punditry around Apple’s latest announcement. Much more attention than the iPod received, but the discussion is familiar. Everybody seems to be strongly convinced either it is inno­v­ative and destined to dominate the industry, or it’s a disap­pointment and doomed to languish in obscurity, finding success only among “those crazy Mac fanatics.”

Certainly hype and inno­vation both tend to polarize. But why does everyone feel the need to author para­graph after para­graph of rants, breathless admi­ration, and argu­men­tative name-​​calling? Do they think their blog post (or comment) is going to influence Apple’s sales figures? The company is healthy and the market they’re entering is huge, so no one should be fearing for their invest­ments (finan­cially or culturally) either way.

If only every product garnered such unso­licited and charged open feedback, BlogMonitor would be overrun with raw data. I’m not sure it’d be nearly as infor­mative as more normal chatter levels.