Comments on: Blipverts http://hans.gerwitz.com/2007/02/05/blipverts.html?nucrss=1 The soliloquy of Hans Gerwitz Thu, 20 Nov 2008 15:54:39 +0000 http://wordpress.org/?v=2.6.2 By: Hans http://hans.gerwitz.com/2007/02/05/blipverts.html#comment-1751 Hans Tue, 06 Feb 2007 16:12:11 +0000 http://hans.gerwitz.com/2007/02/05/blipverts.html#comment-1751 CBS charged an average of $86,666 per second this year. One second has <a href="http://www.time.com/time/magazine/article/0,9171,988820,00.html" rel="nofollow">been done</a>. That's way to long to be "subliminal." I think more hype and controversy would be generated by "single frame" images, 30 per second. (Actually 29.97 in NTSC, and I think most broadcasters have preserved that for HD.) That's 899 slots for $2,892 a piece. That might be possible to sell out with a simple eBay auction. CBS charged an average of $86,666 per second this year.

One second has been done. That’s way to long to be “subliminal.” I think more hype and controversy would be generated by “single frame” images, 30 per second. (Actually 29.97 in NTSC, and I think most broadcasters have preserved that for HD.)

That’s 899 slots for $2,892 a piece. That might be possible to sell out with a simple eBay auction.

]]> By: Will http://hans.gerwitz.com/2007/02/05/blipverts.html#comment-1750 Will Tue, 06 Feb 2007 15:25:11 +0000 http://hans.gerwitz.com/2007/02/05/blipverts.html#comment-1750 Wow, I love it. Part of me wonders if anybody will pay $83,333 for a one second spot (probably should round that up to at least $100k for profit). The problem, I think, is that those companies that can afford $100,000 without giving it a second thought are too conservative to try something this daring. Keep in mind how many people see the game on large screen TVs, making quarter screen blocks a possibility. You would also have a dimension to play with that Alex Tew didn't: time. There's no reason it has to be exactly one second. You could sell half second or even 10 second blocks. A half-second, quarter-screen ad would work out to $12,500, a pittance for most advertising companies. Now, all that being said, you still have to get the ad approved by the network and I'm pretty sure they're going to have something to say about your reselling of their air space. If only we knew some advertising CEO who was crazy enough to implement such a scheme... Wow, I love it. Part of me wonders if anybody will pay $83,333 for a one second spot (probably should round that up to at least $100k for profit).

The problem, I think, is that those companies that can afford $100,000 without giving it a second thought are too conservative to try something this daring.

Keep in mind how many people see the game on large screen TVs, making quarter screen blocks a possibility. You would also have a dimension to play with that Alex Tew didn’t: time. There’s no reason it has to be exactly one second. You could sell half second or even 10 second blocks.

A half-second, quarter-screen ad would work out to $12,500, a pittance for most advertising companies.

Now, all that being said, you still have to get the ad approved by the network and I’m pretty sure they’re going to have something to say about your reselling of their air space.

If only we knew some advertising CEO who was crazy enough to implement such a scheme…

]]>