GreatCall is advertising mobile phones for “Baby Boomers and their parents” with big buttons, easy-to-read displays, and simplified UI. This is ingenious, and I expect they’ll be quite successful.
One of the phones features three big dial buttons. Although the middle button is configurable (along with a contact list: do-it-yourself, ask a friend or have us update your phone list and features at your personal, secure Jitterbug web page
) the marketing pictures show it labeled “tow”.
Because your elderly parents who can’t manage a phone with actual numbers on it should be driving.