Adobe on the cluetrain

A case study worth keeping around for client education:

Via an employee blogging officially but with a personal voice, Adobe has heard public concern, engaged in an open dialog about it, and directly addressed the issue.

This entry was written by Hans, posted on January 8, 2008 at 7:57 pm, filed under marketing and tagged , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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