Monthly Archives: March 2008

Scruffy

Via Justin Kodama and Shailendra Rao’s work on “3D Portable Office” design, Understanding Office Ecologies
, I found David Kirsh’s The Context of Work. This paper is full of insightful models, but the simplest lessons are around the distinction between neat and scruffy office usage “personality types”.
I am undeniably a scruffy, preferring to keep information […]

Traffic as shallow leads

A brief observation from the IAB performance marketing forum: the interactive advertising industry seems to consist of people from the direct marketing world, who think in terms of leads, and from media agencies, who think in terms of exposure and traffic.
The DM folks are all abuzz about the varying quality of leads, and there are […]