In 2009 I did a fair amount of travel between Seattle and San Francisco on Virgin America’s sexy Airbuses. When I reached elite status on Alaska Airlines, though, they started upgrading me to first class. Add a season spent in Europe followed by a reduced travel schedule, and I haven’t flown Virgin for some time.

Last month I thought I might, again (for itinerary convenience) and visited TripIt to see if I had enough miles for an award flight, and saw I had 0 after a recent “Points expired by point expiration process.”

I thought it odd I’d not been warned via email about this, which led to this exchange on Twitter:

It’s lovely how social media allows brands to add a personal touch.