Message about media
Posted on April 6th, 2008
My “no distinction between publisher and consumer” definition of social media seems to have caused a little to-do locally.
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Traffic as shallow leads
Posted on March 1st, 2008
A brief observation from the IAB performance marketing forum: the interactive advertising industry seems to consist of people from the direct marketing world, who think in terms of leads, and from media agencies, who think in terms of exposure and traffic.
The DM folks are all abuzz about the varying quality of leads, and there are interesting efforts afoot to value leads individually.
The media folks continue to hunt for a single metric to measure traffic by quantity, rather than quality.
As a naïve outsider, my forest view says that traffic is just a form of shallow lead, and like all leads the quality is both variable and relative.
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Adobe on the cluetrain
Posted on January 8th, 2008
A case study worth keeping around for client education:
Via an employee blogging officially but with a personal voice, Adobe has heard public concern, engaged in an open dialog about it, and directly addressed the issue.
Tags: cluetrain, marketing, socialmedia
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Facebook Yelps
Posted on November 18th, 2007
Facebook’s new advertising model includes publication of activity from partner sites in news feeds. Their official list of affiliates does not include Yelp, but tonight, I had a little DHTML “toast” pop-up inform me my latest review would be shared on my Facebook profile.
A little investigating shows that this was pulled off via a JavaScript include, http://www.facebook.com/beacon/beacon.js.php and there’s already a bit of kerfuffle about it.
It does appear that authentication is being handled entirely via facebook.com cookies, and participating in this integration requires they recognize your site as a registered source.
Tags: marketing, web
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Churched
Posted on February 25th, 2007
Kristan and I have elected to have our wedding at Old Cathedral. The bureau-theo-cratic process for reserving the church assumed we were formally associated with a parish, which I haven’t been for many, many years. (My last one wasn’t really a “parish”, and the politics around my father’s turned me off from formal parish recognition.)
There are a few Catholic churches in walking distance from home, so we had to ask the archdiocese to learn we fall into the area of
Most important for my continued attendance, pastor Msgr. Delaney is a sharp, authentic, and thoughtful speaker. It’s almost jarring to hear him use a conversational style when reciting the Nicene Creed, and a storyteller’s tone for the Gospel. His homilies keep the congregation engaged with relevant commentary and analogies, none of the usual atmosphere of “break time” permeates the audience.
It struck me this morning that the attributes that make his celebration of Mass engaging are the same that define “cluetrain” conversational marketing. This made me wonder where the Church is, as an organization, in modern marketing? Why doesn’t every parish have a blog, with every homily posted for moderated discussion? Where’s the social network for members? Do they even have a CRM database beyond individual parishes keeping simple records?
Tags: marketing, religion
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