My “no distinction between publisher and consumer” definition of social media seems to have caused a little to-do locally.
Category Archives: marketing
Traffic as shallow leads
March 1, 2008 – 6:07 pm
A brief observation from the IAB performance marketing forum: the interactive advertising industry seems to consist of people from the direct marketing world, who think in terms of leads, and from media agencies, who think in terms of exposure and traffic.
The DM folks are all abuzz about the varying quality of leads, and there are […]
Adobe on the cluetrain
January 8, 2008 – 7:57 pm
A case study worth keeping around for client education:
Via an employee blogging officially but with a personal voice, Adobe has heard public concern, engaged in an open dialog about it, and directly addressed the issue.
Facebook Yelps
November 18, 2007 – 11:24 pm
Facebook’s new advertising model includes publication of activity from partner sites in news feeds. Their official list of affiliates does not include Yelp, but tonight, I had a little DHTML “toast” pop-up inform me my latest review would be shared on my Facebook profile.
A little investigating shows that this was pulled off via a […]
Churched
February 25, 2007 – 8:17 pm
Kristan and I have elected to have our wedding at Old Cathedral. The bureau-theo-cratic process for reserving the church assumed we were formally associated with a parish, which I haven’t been for many, many years. (My last one wasn’t really a “parish”, and the politics around my father’s turned me off from formal […]
Bill Gates vs. John Nash
February 20, 2007 – 7:21 am
It is arguable that Apple was more innovative with technology prior to Steve Jobs’s return to power. He dissolved the ATG, home of the original Cocoa, and Apple Data Detectors, and famously axed the Newton, continued development of which might have given us the iPhone as a platform years ago.
But the Newton’s brand had […]
Blipverts
February 5, 2007 – 9:19 pm
Lunch group brainstorm of the day:
- Superbowl advertising is as much about hype as about the actual 30 seconds of actual exposure.
- The Food Network may have actually sold subliminal advertising to McDonald’s.
- Even though popular belief is largely debunked, there’s enough possibility to convince advertisers that value exists.
So, someone needs to buy a very […]
Terrorized by gullibility
February 2, 2007 – 10:04 pm
Public safety officials are all working together. There is no time for anyone to panic. We believe we have the situation in hand. Go about your business.
Two nights ago Peter Berdovsky and Sean Stevens were arrested in Boston for placing glowing electric signs of a cartoon character flipping the bird. Seriously. It was […]
Instant buzz
January 26, 2007 – 9:14 pm
How to create an advertising sensation with a low budget:
Buy cheap TV spots on major network affiliates during, say, daytime soaps.
Produce a commercial featuring headshots of petite morte.
Ensure the Parents Television Council (responsible for 99.8% of non-Janet Jackson FCC complaints) notices.
