Category Archives: marketing
A brief observation from the IAB performance marketing forum: the interactive advertising industry seems to consist of people from the direct marketing world, who think in terms of leads, and from media agencies, who think in terms of exposure and traffic.
The DM folks are all abuzz about the varying quality of leads, and there are [...]
A case study worth keeping around for client education:
Via an employee blogging officially but with a personal voice, Adobe has heard public concern, engaged in an open dialog about it, and directly addressed the issue.
Facebook Yelps ...
Facebook’s new advertising model includes publication of activity from partner sites in news feeds. Their official list of affiliates does not include Yelp, but tonight, I had a little DHTML “toast” pop-up inform me my latest review would be shared on my Facebook profile.
A little investigating shows that this was pulled off via a JavaScript include, http://www.facebook.com/beacon/beacon.js.php [...]
Churched ...
Kristan and I have elected to have our wedding at Old Cathedral. The bureau-theo-cratic process for reserving the church assumed we were formally associated with a parish, which I haven’t been for many, many years. (My last one wasn’t really a “parish”, and the politics around my father’s turned me off from formal parish recognition.)
There are [...]
Message about media ...