In an ever-cluttered advertising world, On-egg Messaging has the ability to reach the right target at the right time.  EggFusion, who aims to place advertising on your eggs, bemoans the pervasiveness of advertising.
Category Archives: marketing
How to engage a blog audience
January 13, 2007 – 8:17 pm
Figure out how to tie together marketing, geek culture, and boobies.
My thoughts on the iPhone
January 10, 2007 – 9:48 pm
…are not important.
I’m giddy over how closely this matches the mythical device of my imagination, and disappointed it will require Cingular.
But why should you care?
The net is awash with bloviating and armchair punditry around Apple’s latest announcement. Much more attention than the iPod received, but the discussion is familiar. Everybody seems to be […]
Comprehensive interaction design
January 7, 2007 – 10:22 pm
Kathy Sierra thinks marketing teams should be writing user manuals.
This is treating a symptom. The path to passionate users is through comprehensive interaction design. Involving designers that know a brand’s personality is certainly a step forward, but she should be calling for a more holistic approach.
Every experience the customer has with a brand […]
Click Here
December 21, 2006 – 11:20 pm
In a shameful exhibition of capitalism, infūz traded Ze Frank some candy in exchange for a a bling duckie on the holiday show. The “Click Here” copy is a continuing theme; as an interactive agency we don’t know how to cope with static media like duckies.
Or video. The first of our video shorts […]
Plastic grass
October 25, 2006 – 11:29 am
A grassroots blog to provide highlights of the Consumer Engagement Conference and developments in the advertising industry’s Engagement Initiative. This blog is led by Nielsen Buzzmetrics and supported by the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA).
-Nielsen BuzzMetrics Mouthpiece Newsletter, Issue 4 (emphasis mine)
You keep using that word. I […]
Free, natural feedback
October 16, 2006 – 7:59 pm
If Michele Miller recognized that monitoring social media is a great “naturalistic observation” complement to traditional “laboratory” consumer research approaches, then she’d probably read here that I noticed that missing in her article on the death of focus groups.
How Marketing Will Save Itself
July 25, 2006 – 12:27 pm
This morning’s ad:tech keynote was by Hunter Hastings, of EMM Group.
Hunter is very professor-like, and a bit too preachy. The two points of his presentation are compelling:
Engagement as the new measure of success
Metric-driven processes oriented marketing
Left unanswered, though, is how affordable and accurate engagement metrics might be collected. His call for an industry […]
ad:tech Monday wrap-up
July 24, 2006 – 5:41 pm
Henry Copeland (BlogAds) observation: “staid Midwestern brands” seem to have an easier time adopting podcasts than blogging… it’s easier to broadcast than dialogue. I agree, except I don’t think this is a uniquely Midwestern experience.
Jared Spool was the only presenter that knows how to present.
Susan Chiu from Octanti reminds me of the grad students […]
Disruption
July 24, 2006 – 1:52 pm
Avenue A | Razorfish hosted a lunch panel (“Disruptive Technology for Fun and Profit”) with some of their own big brains and a Google rep to discuss all the “new” stuff, especially social media. Might not have had much for me to learn, but it was refreshing to finally hear from someone who gets […]
