So, here I am at ad:tech. We came in late to the keynote, but got to watch the second half of a dry, read-from-notes tour of one agency’s “multicultural” promotions. It was littered with meaningless results numbers, and punctuated with a slide touting the success a major campaign that primarily cited impressions.
Aren’t impressions […]
Category Archives: web
ad:tech Chicago
Going plazes
Plazes has promoted their new version, essentially going from 1.0beta to 2.0beta. It’s very “Web 2.0” in design (except the corners are sharp) and it doesn’t look like anything has changed from the private pre-beta test. The new interface is much easier to understand, with simplified user and place profiles.
microschema
Microformat schema are sorely needed. Parsing for microformats presently feels…clunky.
PersonCode
A few years ago I was musing about the need to “tag” online resources with personal identifiers more secure than email addresses and less exclusive than URLs, and thought it might be nice to encourage the use of mailto: URI hashes as in the FOAF spec as “secure enough” personal identifiers. “foaf:mbox_sha1sum” doesn’t exactly […]
AJaX- Creating Next Generation Web Applications
Ben Galbraith presenting without his usual partner, Dion Almaer. I didn’t learn anything new; it was largely an AJa X? demo. At least Ben is an entertaining speaker. Perhaps their new site, Ajaxian, will prove more educational over time.