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	<title>Safely Ignored</title>
	
	<link>http://hans.gerwitz.com</link>
	<description>The soliloquy of Hans Gerwitz</description>
	<pubDate>Wed, 14 May 2008 16:38:48 +0000</pubDate>
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  <title>Safely Ignored</title>
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		<title>Airyard</title>
		<link>http://hans.gerwitz.com/2008/05/04/airyard.html</link>
		<comments>http://hans.gerwitz.com/2008/05/04/airyard.html#comments</comments>
		<pubDate>Mon, 05 May 2008 00:22:50 +0000</pubDate>
		<dc:creator>Hans</dc:creator>
		
		<category><![CDATA[asides]]></category>

		<category><![CDATA[idea]]></category>

		<guid isPermaLink="false">http://hans.gerwitz.com/?p=735</guid>
		<description><![CDATA[Let&#8217;s accept, for a moment, the ridiculous post-9/11 restrictions on airport egress that imply I&#8217;m about an equivalent risk to civil security as an airline passenger as I would be driving a truck with 80,000 pounds of hazardous cargo.
Once they&#8217;ve effectively imprisoned me within the system, can&#8217;t they at least offer a fenced-in pen for [...]]]></description>
			<content:encoded><![CDATA[<div class='microid-e0925d63275a990dd79ef0484235a0881c8b6df8'><p>Let&#8217;s accept, for a moment, the ridiculous post-9/11 restrictions on airport egress that imply I&#8217;m about an equivalent risk to civil security as an airline passenger as I would be driving a truck with 80,000 pounds of hazardous cargo.</p>
<p>Once they&#8217;ve effectively imprisoned me within the system, can&#8217;t they at least offer a fenced-in pen for some fresh air?</p>
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		<item>
		<title>Classname of the day</title>
		<link>http://hans.gerwitz.com/2008/04/14/classname-of-the-day.html</link>
		<comments>http://hans.gerwitz.com/2008/04/14/classname-of-the-day.html#comments</comments>
		<pubDate>Tue, 15 Apr 2008 04:07:39 +0000</pubDate>
		<dc:creator>Hans</dc:creator>
		
		<category><![CDATA[asides]]></category>

		<category><![CDATA[geek]]></category>

		<guid isPermaLink="false">http://hans.gerwitz.com/?p=733</guid>
		<description><![CDATA[GodKillsAKittenEveryTimeYouUseMe: recommended static field type for storing injector references (if you must) in Guice.
]]></description>
			<content:encoded><![CDATA[<div class='microid-f00382521dc41e45567b798eb75da602c3d840df'><p><a href="http://docs.google.com/View?docid=dd2fhx4z_5df5hw8#z7m0">GodKillsAKittenEveryTimeYouUseMe</a>: recommended static field type for storing injector references (if you must) in <a href="http://code.google.com/p/google-guice/">Guice</a>.</p>
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		<item>
		<title>Message about media</title>
		<link>http://hans.gerwitz.com/2008/04/06/message-about-media.html</link>
		<comments>http://hans.gerwitz.com/2008/04/06/message-about-media.html#comments</comments>
		<pubDate>Sun, 06 Apr 2008 14:07:37 +0000</pubDate>
		<dc:creator>Hans</dc:creator>
		
		<category><![CDATA[asides]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://hans.gerwitz.com/?p=731</guid>
		<description><![CDATA[My &#8220;no distinction between publisher and consumer&#8221; definition of social media seems to have caused a little to-do locally.
]]></description>
			<content:encoded><![CDATA[<div class='microid-6781ef2c56f9dabdc7fc8d1643271b3e8141ec08'><p>My &#8220;no distinction between publisher and consumer&#8221; definition of social media seems to have caused <a href="http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/">a little to-do</a> locally.</p>
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		<item>
		<title>Scruffy</title>
		<link>http://hans.gerwitz.com/2008/03/16/scruffy.html</link>
		<comments>http://hans.gerwitz.com/2008/03/16/scruffy.html#comments</comments>
		<pubDate>Mon, 17 Mar 2008 02:34:47 +0000</pubDate>
		<dc:creator>Hans</dc:creator>
		
		<category><![CDATA[business]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">http://hans.gerwitz.com/?p=734</guid>
		<description><![CDATA[Via Justin Kodama and Shailendra Rao&#8217;s work on &#8220;3D Portable Office&#8221; design, Understanding Office Ecologies
, I found David Kirsh&#8217;s The Context of Work.  This paper is full of insightful models, but the simplest lessons are around the distinction between neat and scruffy office usage &#8220;personality types&#8221;.
I am undeniably a scruffy, preferring to keep information [...]]]></description>
			<content:encoded><![CDATA[<div class='microid-01944cd9ceed1f67dbbaa122f5ca10377bdc1c7c'><p>Via Justin Kodama and Shailendra Rao&#8217;s work on &#8220;3D Portable Office&#8221; design, <a href="http://adrenaline.ucsd.edu/external/multimedia/190kodama-rao.pdf">Understanding Office Ecologies<br />
</a>, I found David Kirsh&#8217;s <a href="http://adrenaline.ucsd.edu/kirsh/articles/HCI/final.html">The Context of Work</a>.  This paper is full of insightful models, but the simplest lessons are around the distinction between <em>neat</em> and <em>scruffy</em> office usage &#8220;personality types&#8221;.</p>
<p>I am undeniably a scruffy, preferring to keep information accessible than organized.  Thank god for <a href="http://developer.apple.com/documentation/Carbon/Conceptual/MetadataIntro/MetadataIntro.html">Spotlight</a>.</p>
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		<item>
		<title>Traffic as shallow leads</title>
		<link>http://hans.gerwitz.com/2008/03/01/traffic-as-shallow-leads.html</link>
		<comments>http://hans.gerwitz.com/2008/03/01/traffic-as-shallow-leads.html#comments</comments>
		<pubDate>Sun, 02 Mar 2008 00:07:37 +0000</pubDate>
		<dc:creator>Hans</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://hans.gerwitz.com/?p=732</guid>
		<description><![CDATA[A brief observation from the IAB performance marketing forum: the interactive advertising industry seems to consist of people from the direct marketing world, who think in terms of leads, and from media agencies, who think in terms of exposure and traffic.
The DM folks are all abuzz about the varying quality of leads, and there are [...]]]></description>
			<content:encoded><![CDATA[<div class='microid-3163f226a33220f7045d18adce58df73fa423cb6'><p>A brief observation from the IAB <a href="http://www.iab.net/events_training/lfpm2008/overview">performance marketing forum</a>: the interactive advertising industry seems to consist of people from the direct marketing world, who think in terms of leads, and from media agencies, who think in terms of exposure and traffic.</p>
<p>The DM folks are all abuzz about the varying quality of leads, and there are interesting efforts afoot to value leads individually.</p>
<p>The media folks continue to hunt for a single metric to measure traffic by quantity, rather than quality.</p>
<p>As a naive outsider, my forest view says that traffic is just a form of shallow lead, and like all leads the quality is both variable and relative.</p>
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