hans.gerwitz

Lunch group brain­storm of the day:
– Superbowl adver­tising is as much about hype as about the actual 30 seconds of actual exposure.
– The Food Network may have actually sold subliminal adver­tising to McDonald’s.
– Even though popular belief is largely debunked, there’s enough possi­bility to convince adver­tisers that value exists.

So, someone needs to buy a very short Superbowl ad segment and sell each frame indi­vid­ually. Probably a stunt that would only be prof­itable once, but who cares? Once made Alex Tew a millionaire.