So, here I am at ad:tech. We came in late to the keynote, but got to watch the second half of a dry, read-from-notes tour of one agency’s “multicultural” promotions. It was littered with meaningless results numbers, and punctuated with a slide touting the success a major campaign that primarily cited impressions.
Aren’t impressions […]
Tag Archives: marketing
ad:tech Chicago
July 24, 2006 – 12:08 pm
Build your card
July 10, 2006 – 3:39 pm
The MINI Card is pure genius. Enter your VIN or choose your setup manually and they’ll print your credit card with a Cooper in your personal configuration. From the old films project through today, BMW continues to impress with innovative marketing ideas, executed well.
