hans.gerwitz

Design fanboy

Posted on January 23rd, 2007

Besides being a very happy AAPL investor, I’ve been accu­rately iden­tified as one of [them]… those Apple fanboys that narrow our focus away from the company’s compe­tition, reading MacRumors rather than /​..

What’s frus­trating is how the Apple fanboy label is used to dismiss my view­point, implying that my judgement is meritless, clouded by the reality distortion field and driven by a desire to belong. As if I’m driven to identify with the cocksure slacker on the Get a Mac ads.

Perhaps “we” are simply impressed with Apple’s compre­hensive design. Steve and his minions appre­ciate the value of engi­neering and under­stand that beauty is more than skin deep, that design is concerned with function, not merely form.

It’s a rare pleasure to use products that have been thought­fully assembled with a coherent, consistent user expe­rience. It shouldn’t be: visual voicemail, system-​​wide search, and tangible inter­faces should be obvious. If the rest of the elec­tronics industry would just let go of featu­ritis, maybe we could just learn to expect it and be less compelled to go over­board with enthu­siasm.

View Comments to “Design fanboy”

  1. Dave Says:
    I’ve done very well as an AAPL investor too. Just rebought in @ 85… The well-​​thought out user expe­rience and design is the market discrim­i­nator. I see great growth in market share and profits w/​ Leopard, iPhone, home a/​v inte­gration (Apple TV). They truly under­stand how to design a seamless elec­tronic ecosystem.

    More and more products are joining the network. Apple’s Bonjour protocol will be critical in the inte­gration… But even more critical is creating the vision for use cases that make sense. Think an “advanced Smart Home.”

    I’m curious to see how Apple will change over time. Their genius/​success has been a result of controlling processes and hardware from end to end. The first ipod phone w/​ Motorola was a bust. Will the iPhone be diluted by part­nership w/​ Cingular?

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