Clickhunting

Sebastien Paquet blogged some lessons from Jared Spool. Besides pointing out that “above the fold” is not as show-stoppingly critical as some believe (but still important, see the “Iceberg effect”), he articulates an important concept in HCI. Users are seeking a destination (either action or information) and it keeps them happy to reward their clicks with clues that they are getting closer. I’ve always used terms like “reinforcing the clickhunt,” but I think I’ll adopt his metaphor of increasing “scent.”