The Artificial, Week 146: Expectations

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When Shannon and I started The Artificial 145 weeks ago, I found the “weeknotes” of existing agencies such as BERG and Go Free Range often helpful for orienting myself.

I hope to start paying it forward with occasional posts about building an agency from scratch. Let me begin with two simple lists of surprises.

Easier than expected

These may not be “easy”, but we were prepared for worse.

Harder than expected

Without committing to a regular schedule, I hope to dive into some of these in future weeks. Email me if you’re curious about anything in particular!